“The word community has many connotations, some positive, some negative. Community can make us think of a safe togetherness, shared meals, common goals, and joyful celebrations. It also can call forth images of sectarian exclusivity, in-group language, self-satisfied isolation, and romantic naiveté. However, community is first of all a quality of the heart. It grows from the spiritual knowledge that we are alive not for ourselves but for one another. Community is the fruit of our capacity to make the interests of others more important than our own (see Philippians 2:4). The question, therefore, is not “How can we make community?” but “How can we develop and nurture giving hearts?’” -Henri Nouwen
A Strange Brand of Happy isn’t just a movie. It’s the intentional by-product of a community of friends. Nothing about making a movie is individualistic – from writing to producing to acting to distributing to experiencing the final product. This film comes from a group of friends who genuinely love each other. We wanted to make a movie that felt more like a movement than just a piece of entertainment. We wanted to invite the world into our friendships and into our vision of seeing people move from boredom and despair to hope and life.
I sincerely want you to feel invited into that.
I hope by the time this movie hits the big screens all across the country on September 13, you can authentically say that “our movie” is in theaters. There’s still time to join the team and become part of our “our.”
By my rough count, about 300 people have combined to get ASBOH to where it is today. We need hundreds more who will join us to help us finish the race we started. There are no shortcuts on this one…no millions of dollars in advertising, no huge celebrity endorsements, no major studio partnerships. It’s just you and me and a few hundred of our friends heaven-bent on the world being a better place – desperate for people to find their strange brand of happy…and in doing so, ignite sparks of hope in some lonely and lost hearts along the way.
Won’t you join this community? Invite others in as you do. Help us finish what we started.
Right now all we have is a movie.
With your support, we can have a movement.
Here’s what we really need this week:
1. If you haven’t, please reserve your tickets now. This is the ONLY way we can add new theaters.
2. Email Harmony Hensley now if you can join the team and help us promote the film in your city.
Here are a few outtakes from A Strange Brand of Happy featuring one of my friends, Mike Betette. He’s a great example of someone I love like a brother…and love working with. I’ve got a pretty good gig.
*If you read my blog in an RSS feed you may need to go directly to www.joeboydblog.com to see the video.